How A Pet Subscription Startup Is Outfoxing Giants Like Chewy And Amazon
“At the core of PetFriendly is the concept of ‘Scaling Delight’ – optimizing everything we do for both efficiency and personalization,” says Shaddy. PetFriendly sells vet-quality flea and tick medicine via subscription, but Shaddy believes modern consumers expect more than just a widget in a brown box – they want to engage with brands who know their name and go out of their way to put a smile on their face....